Paid social media is a method of displaying advertisements or sponsored marketing messages on popular social media platforms, and targeting a specific sub-audience. Pay-per-click advertising, branded or influencer-generated content, and display ads are all examples of paid social media. Organic social media refers to the free content (posts, photos, video, memes, Stories, etc.) that all users, including businesses and brands, share with each other on their feeds. Unlike organic social media, paid allows you to reach audiences not currently engaged with your brand – and generate new followers or clicks that may otherwise have been lost or taken significant time to gain.free 30 min consultation
More so than organic content, paid posts are the best way for brands to target new audiences on social media, and convert them to customers. You can use paid social to:
Raise brand awareness and attract new followers
Promote latest updates, new deals, content, event, etc.
Generate leads drive conversions (including e-commerce sales) and increase ROI.
Determining campaign objectives and researching about your target audience. We create a detailed blueprint of plans to achieve business objectives on social media.
Running the right paid ads to set you up for success.
We use the native analytics tools within the social media platforms to assess and refine the performance of your advertising campaign. We look to KPIs such as clicks, comments, and profile visits to determine if your ads are creating an impact then we could suggest to optimize where necessary.
Despite the known complexity of paid social Ads, we keep a fluid but efficient approach to the process: using organic content to serve and delight your existing customers, while attracting new eyes with paid ads. We know all of the best practices for ad copy, retargeting, A/B split testing, keyword targeting, and conversion optimization.Request a Quote
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