We develop creative and strategic campaigns for businesses by partnering with top-performing creators & Influencers to develop unique campaigns with compelling, buzz-worthy and sharable content. Our team will execute custom strategies that matches your goals and drive results.
What are Influencers?
An influencer is someone who has the power to affect others' purchasing decisions because of their authority, knowledge, position, or relationship with their audience, - a following in a distinct niche, with whom they actively engage. The size of the following depends on the popularity of their niche. Influencers in social media have built a reputation for their knowledge and expertise on a specific topic.
Influencer marketing is a form of marketing involving endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field.
Types of Influencers
In the world of influence marketing, we can break the types of influencers into six categories – Mega, Macro, Micro, Advocates, Referrers, and Loyalists.While these titles may seem like buzzwords, they’re actually important and effective breakdowns of the different types of influencers, especially when it comes to their audience.
Almost everyone is familiar with celebrity endorsements. In the past, Alfred Hitchcock promoted Western Union and Oprah Winfrey promoted Weight Watchers. These are original examples, but celebrities profit from endorsing brands through many different platforms. Celebrities like Selena Gomez, Dwayne “The Rock” Johnson and Beyoncé Knowles can make from thousands of dollars to millions just for posting about a brand on Instagram.
Not all celebrities are from the television or big screen. Social media stars are famous for their informative or entertaining online content, and they often use that digital fame to promote brands. For example, if you only watched mainstream media, you might not know PewDiePie. But this gamer has a YouTube audience of over 109 million followers. On occasion, he uses his influence to endorse brands that he genuinely likes.
Audience Size The most famous individuals are mega influencers. They tend to have over a million followers and have online/offline fame. Think Kylie Jenner and Kim Kardashian West.On the other end of the spectrum, nano-influencers might only have audiences of 1,000 followers. However, their ability to genuinely connect to ordinary consumers can make them a very effective part of a brand’s marketing strategy. No matter the size of an influencer’s , he or she can be a useful ally for a business looking to attract more customers. Few things are more valuable than a genuine and well-articulated testimonial.
How Much Do Influencers Make? Have you heard of the toddler who makes $1 million a month on YouTube as an influencer who tests toys? For the past decade, online platforms provide plenty of opportunities for influencers of all ages to turn their passions into money-making ventures. Even if you’re a nano-influencer with fewer than 1,000 followers, you can have a piece of the cake too if you learn how to build your profile properly, and we can help you reach your goals. Celebrity influencers Super celebrity Kim Kardashian can command anywhere from $250,000 to well over $500,000 per post if a company wants her audience to see its products. Macro-influencers For every 1 million followers, an influencer can rake in about $10,000 per post. Another way to look at it is one cent per follower, or $100 per 10,000 followers. However, there are many factors that go into the rate for a campaign marketing plan, such as what platform you’re using and your engagement rate. YouTube pulls in the most money. If you’re an influencer with well over 1 million followers on YouTube, you might earn $100,000 to $250,000 per video. Micro-influencers With between 1,000 and 10,000 followers, micro-influencers command plenty of trust with their audiences. That means a micro-influencer is also highly desirable to a company that has an influencer marketing program. If you have between 5,000 to 10,000 followers, you might earn between $100 to $500 per post. Nano-influencers With fewer than 1,000 followers, nano-influencers can promote a brand in exchange for one of that brand’s products. If you prefer payment, you’ll have to contend with less than $100 for a post. If you’re in an uncrowded, but highly desirable niche for a brand, you might make a little more.
Although it might seem like there's science to the influencer pay scale you won’t find a set standard. Influencers have plenty of other variables to consider when deciding how much a post or campaign is worth:
-Platform: depending on the kind of campaign you and your client are running, payment may depend on the platform you’re using to promote the product. YouTube is the highest paying platform with reported payments of about $1,000 per 100,000 followers. Instagram follows with potential payments of $1,000 per 100,000 followers. If you’re running a campaign on multiple platforms, the rates you charge might be a little more complicated.A campaign can greatly vary in length and engagement needs, which affects how much an influencer can charge.But making money as an influencer is not all about campaigns and sponsored posts. Here are some other ways influencers of all sizes are making money today:
-Physical product creation and ecommerce -Podcast subscriptions -Webinars -Public appearances (for brands) as a brand ambassador or Affiliate marketing -Amazon’s Influencer Program
Essentially, when you’re an influencer who wants to monetize your expertise and audience, consider yourself a small business. But it’s a business you can have fun starting as a side gig. And if you’re professional, consistent and persistent, you might even make a living doing it.
By signing up as an influencer with us today, you will be able to get offers that matter to you, be part of awesome projects you dreamed about and all the endless opportunities that await for you! All you have to do, is to take 1 minute and 10 secondes of your time (yep pretty accurate if ask us) and sign up just in the encrypted form located in the bottom of this page (Influencer Sign Up). Once we review your submission, we will have our Network Manager reach out to you to know a little more about what makes you unique and what you are passionate about. Good luck!