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If you are interested in digital growth, it is important you understand the basics  and some frequent terms that will be discussed in our strategy session.

Our vision

We see the potential for a world where advertising and marketing is tracked and based on performance and is measured by how much value it adds. Whereas in the age of mass marketing the goal was to push out as many widgets as possible, in the new world we are concerned with reducing and removing unnecessary junk. Therefore, we are driven by the belief that, when done well, advertising and marketing can seamlessly connect people with their needs, wants and aspirations. Join us on our social mission today!

The principles of human communication have been well established over millennia. Effective storytelling is still the most efficient way to get complex information across from one human to another and then to many. We work with our clients to define the people they want to reach, the best way to reach them and build in ongoing evaluation to ensure the best results.

Social Media Management

Social media management is firstly the process of analyzing social media audiences and developing a strategy that’s tailored to them, creating and distributing content for social media profiles, monitoring online engagement ad reputation, collaborating with influencers. Secondly, after executing a strategy there is a need to monitor, measure, and report on social media performances and ROI. Social media provides great money-making opportunities – on the condition you manage your social channels in an organized, strategic and efficient way.

Digital behavior varies from platform to platform. We consult with your team on how to set and reach your goals in an ever-changing social media landscape. We examine what organizations are doing to stay relevant and competitive in this fast-paced world, and which ones are doing it best. We then strategize using smart tools and global resources in order to understand the implications of every choice our clients can make. We conduct a performance audit of your current social media marketing strategy and with our insights and your KPIs, we’ll co-design a roadmap based on audience motivations, and channel opportunities. Our growth team will design a custom growth plan based on your user persona and business model.

Social media strategy

A social media marketing strategy allows businesses to update their stories, build a company voice, interact with customers directly, and, ultimately, increase sales and profit. How customers perceive a business is based on the content you produce and display across the social media world. Don’t fall behind the competition and lose potential clients because you do not have a robust online presence! Interact with the target audiences you seek to convert into leads with curated posts that fit your company voice the best.

Moreover, a strong social media strategy is vital for both eCommerce businesses and businesses that do not have a storefront. A strong social media presence lends authenticity and trust to your brand which therefore drives conversions and increases your company’s bottom line. Your online social media marketing strategy needs to be unique and customized for your specific brand and target market.

Whether you are a content creator, small business , large corporation, a manufacturing company, a retail chain with multiple locations, we will bring you the right knowledge and experience to help you increase your online presence through social media marketing.

Influencer Marketing

Powerful social reach can translate into stronger brand credibility and visibility. For that matter, we offer a fully managed solution for Influencer Marketing campaigns and custom content creation. Let's face it: Social media influencers are kind of a big deal in 2021 and many leading brands invest today into this rewarding opportunity, by adding the right influencers into their content strategy to get their message heard and trusted by millions of users. They are the people who dedicate their online presence to a specific niche and generate a dedicated following of loyal fans. It pays to have these people in your corner. We run meaningful data-driven influencer campaigns to build your brand, drive social engagement, and meet the goals you have - wherever you are in the world, to meet your target audience.

How do we find the right Influencers for your brand?

We find influencers most relevant to your industry and connect them with your brand so that you gain exposure to their followers and can increase engagement, gain new followers, and associate your brand with the hottest influencers in your industry. We strategically align and place our clients brands and products in the right circumstances and environments to achieve maximum brand identity to the public. Developing relationships with the right influencers exposes your brand to wider audiences, increases credibility and trust, and shows off your brand's personality. We accomplish this by raising the brand profile and awareness of our clients through celebrity and digital influencer activations, gifting, and product placement on the celebrity or influencers social media. We secure and maintain a video / photo release on file for you so the image can be put to effective use.

You can use influencers in any storytelling campaign for your brand. Get inspired with these ideas of how to use storytelling in your next influencer marketing campaign:

  • Partner with an influencer as your brand ambassador to tell your company’s story, how it came to be.
  • Tell your customers’ success stories through social media influencers who are already using your brand or whom you partner with to use your brand.
  • Have influencers show how your products are used and give testimonials.
  • Create inspirational videos by interviewing influencers within your niche.
  • Promote your brand through humor with comedy influencers.
  • Identify the music culture of your target niche and create videos featuring music influencers.
  • Have influencers show your customers what’s behind the scenes of your brand.
  • Identify influencers in your niche and have them share data-based information about the success of your brand or product.
  • Create a mini web series starring social media influencers in your niche.
  • Ask blog influencers to create long-form storytelling articles for your brand.
  • Have influencers create audio storytelling through podcasts and recorded interviews.

Community Management

We manage, monitor and moderate engagement with your audience, in line with your brand’s tone of voice.

Paid Social Advertising

We plan, execute, measure and optimize your marketing performance meticulously.

Social media ads are a great way to target the exact people who want your services or products but don’t yet know about your brand. We know all of the best practices for ad copy, retargeting, A/B split testing, keyword targeting, and conversion optimization. We know our stuff so you don’t have to.

Paid social ads are a great way to increase brand awareness, get more conversions, and increase your ROI. Our ad professionals will create custom advertising campaigns targeting relevant keywords and individuals who are likely to have an interest in your brand. We can even advertise to people who have visited your website before, just to remind them of your brand and send them back to your site.

Content Marketing

Content marketing is the strategic marketing approach of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.

Content Strategy

Our graphic and content team will dissect your brand's history and key points to develop a strong story that is used to present your brand. Utilizing your product and outside inspiration, we will design a conceptual storyboard that will be used to develop a theme that is used to visually tell your brand’s history.

We understands the power of today's most popular digital platforms and presents your brand in both lifestyle and product scenarios that are used to visually engage the consumer. In case you need photography/video production, our creative coordinators can make mostly anything happen.

Content Creation

We write, design, animate and film creative content based on relevant data and human insights.

Content Distribution

Content Distribution is the act of promoting content to online audiences in multiple media formats through various channels. These channels can be categorized into three groups: Owned, Earned, and Paid.

  • Owned Content Distribution: This includes distributing content to web properties that belong to you, like your blog, email newsletter, social media, or microsite.
  • Earned Content Distribution: This is when third-parties distribute your content or content about you through press coverage, guest article contributions, retweets or shares, or product reviews.
  • Paid Content Distribution: This is when you explicitly pay for content distribution. Payment could take many forms, but often works on a cost-per-click (CPC) model where the owner of the content pays a certain amount every time someone clicks through to view the content.

You can identify eCommerce content in a similar way to the CMS content, because it's also shown as purple in the left sidebar Navigator, as well as with a purple border when you click or hover it.

There are many types of content that you can distribute. From blog posts to case studies, infographics to podcasts, and white papers to videos, your distribution strategy is only limited by your imagination.

Content distribution encompasses many different channels and strategies. To ensure you’re promoting your content in all the necessary areas be sure to consider channels that fall into the Owned, Earned, and Paid buckets. We can help you leverage the necessary tools to help you reach your business goals.

Email Marketing

We use proven e-mail marketing strategies to build e-mail templates that are guaranteed to drive sales. Simply pick the relevant template, add in your text, images, or videos and hit send!

Creative writing

We want your social media post or blog to truly reflect your core values, so we’ll start by talking to you about what matters to your company the most. You’ll tell us your core values, mission, and who your target audience is and we’ll take it from there. How involved you want to be is up to you—if you have topics in mind you can request specific blog posts, or you can leave it up to our writing team to come up with creative blog subjects that will get your clients clicking, reading, and sharing.

We will check in with you throughout our blog-writing process, from getting approval on topics to asking for your feedback on finished drafts. We are here to save you the time, not to take over. You will still have total control and be able to provide as much (or as little) feedback as you like.

Measurement & Reporting

Measuring, evaluating and optimizing is key for a successful presence on social media. We keep track of your performance with real-time dashboards, campaign snapshots and metric reporting tools.