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Canoeing is an excellent way to not only get exercise, but also to connect with nature and enjoy the outdoors with friends and family. Canoe & Paddle are a small chain of canoe rental across Canada and have been a lot more traditional with their Marketing approach since they couldn't yet find the right digital partners to team up with. After being referred to us, we had an introductory consultation and figured it was time for them to raise brand awareness and establish their online presence.
How do you communicate the advantages of Sport Beach Wear to an amateur and professional niche target group?